AIDS and Business (Routledge Advances in Management and Business Studies)
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The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Featuring case studies and empirical analyses from around the world — here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds — the book presents the latest thinking on beast-based brands, broadly defined. Brand Mascots: And Other Marketing Animals is a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community.
David Shepherd, Aubrey Silberston and Roger Strange Series: Routledge Library Editions: International Business This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid s to the mid s. During these years there were significant changes in UK direct investment and this book represented the first major analysis of these changes based on detailed case studies of British international firms.
The early chapters assess the available statistical evidence and the theories of overseas investment that had hitherto been put forward. The authors emphasize the need for recognizing the dynamic and varied nature of firms and the relevance of their historical development in order to understand business decision-making.
The Corporate Social Responsibility Agenda
The Impact of Next Generation Companies Michael Moesgaard Andersen, Copenhagen Business School, Denmark and Flemming Poulfelt, Copenhagen Business School, Denmark This book delves into the inner workings of "black swans" — companies that behave in unconventional and unpredictable ways to distort market mechanisms, with disruptive implications and often massive and sustained success.
Focusing on "disruptive strategy" and on how a management team can work to develop one, it offers a framework for disruptive strategies, new models for disruptive working, and specific tools for developing new strategies. With coverage of both the conventional and emerging paradigms of business strategy, as well as illustrative, global cases and company diagnostics, this book offers valuable insights to students, professors, and practitioners alike. The book includes examples and cases from across Latin America, as well as chapters on entrepreneurship, leadership, HRM, sustainability, income inequality, social responsibility and transparency.
Capturing the dynamism of this region, the book will appeal to students of international business who have a special interest in Latin America. Creating Value and Competitive Advantage with the Milestone Bridge Alberto Onetti, Insubria University, Italy and Antonella Zucchella, University of Pavia, Italy Series: Routledge Studies in Innovation, Organizations and Technology Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced by bio-entrepreneurs.
Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid growth industry the tools needed to design and implement an effective business model customized for the unique needs of research intensive organizations.
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Vital reading for students of international management, international marketing and strategic management. Table of Contents Introduction 2. Network characteristics of business-to-business markets 3. Developing business-to-business relationships 4. Analyzing business-to-business networks 5. Networks and innovation 6. Networks and international market entry 7.
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This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get your business going. Written by an expert with experience in academia and business consulting, this concise textbook will be valuable reading for students of entrepreneurship, new ventures and small business.
The practical focus of the book means that it will continue to be useful beyond the classroom in the process of starting a new business. Franca Ovadje, Pan-Atlantic University, Nigeria In Change Leadership for Developing Countries, Franca Ovadje offers readers a comprehensive and integrative model for the design, implementation and evaluation of organizational change. This unique book embodies an African perspective, discussing the specific needs and issues associated with leading change within the institutional, economic, social, and cultural context of developing economies.
With examples and case studies drawn from African organizations, this thoroughly-researched book is a vital tool for students and managers who are based in or interact with emerging economies. New to this edition are new and revised case studies throughout, enhanced pedagogy, new chapters, including one on IT in BPM and brand new companion website including slides and assignment answers! However, current debates surrounding globalisation and the integration of markets tend to focus on the homogenisation of cultures, whilst the emergence of vital and innovative regional cultures has typically been neglected.
This edited collection addresses this gap, focusing on the interaction of regional and corporate cultures. The volume takes an interdisciplinary approach, bringing together research from cultural science, regional science, social science and economics.
Organizations constantly need to adapt themselves to stay aligned with an ever-changing and increasingly complex environment. Strategies to secure alignment between organization and environment need both speed of learning and learning in the right direction. Written for academics in strategy, HRD and organizational behaviour disciplines as well as practicing managers alike, Corporate Universities is the first book that offers a consistent set of concepts, frameworks, and cases to integrate general strategy with organizational learning.
What role do values play in organizational life? How do they shape the efficiency and effectiveness of organizational change? This volume examines what we mean when we use the term values and what it means to act according to values in everyday life. The book explores and critiques corporate social responsibility CSR goals, and national, organizational and managerial strategies, whilst reviewing the importance, sustainability and long term value of CSR practice to corporations and civil society. This timely and significant contribution to the theory and practice of CSR will prove to be vital reading for students, researchers and practitioners involved with the field.
It will also become a key reference for anyone with an interest in business and society. Dave O'Brien, City University, UK Drawing on a range of case studies, including analysis of the reality of work in the creative industries, urban regeneration and current government cultural policy in the UK, this book discusses the idea of value in the cultural sector, showing how value plays out in cultural organizations. Most existing literature still rely on investigating the traditional passive role of customers, put simply, customer buyer behavior, and they focus on the psychology of customer buying behavior.
This book fills the existing gap by addressing the need of firms to change their paradigm from treating customers as merely buyers to engaging customers as value creators. This book is a comprehensive reference critically analyzing the current state of customer value creation behavior in research and practice. Edited by Marilyn Y. It is a comprehensive, integrated resource providing readers with tools and methodologies to effectively navigate the multicultural workplace and to counter issues of discrimination and privilege.
Exploring traditional topics and emerging trends, this book provides theoretical models, historical perspective, and coverage of legal, ethical, and social justice issues. With end of chapter questions and case studies to stimulate awareness and encourage students to engage in difficult conversations, this book will help students develop the skills they need to mediate or resolve diversity issues as future professionals. This edited collection attempts to demystify Chinese management, highlighting recent research into these significant changes and their implications in a wide range of business enterprises both in China and overseas.
The book was originally published as a special issue of Asia Pacific Business Review. John E. It introduces, discusses, and explains in detail the impacts of globalization and business conduct in Latin American countries, while also looking at how current country and regional factors have affected the process of starting and operating businesses. Finally, it looks forward to the emerging trends that portend the future of business in these countries. This book is a vital tool for all scholars and practitioners with an interest in the opportunities offered by the current Latin American business environment.
The theory is presented in an accessible manner without shying away from the contentious aspects of diversity, and provides concrete advice and guidance to those who seek to implement diversity programs and initiatives in their organizations. Students taking classes in diversity, human resource management, sociology of work, and organizational psychology will find this a comprehensive, helpful resource. Editor of the Journal Industrial and Corporate Change.
This volume explores the creation, origins and processes of innovation systems and institutions that are working to address this and this book, and will be essential reading for researchers and students of high-tech and knowledge intensive entrepreneurship as well as policy makers involved with innovation management and public policy.
Stephen Tinsley, Edinburgh College, UK Environmental Management in a Low Carbon Economy will prepare students and professionals alike with the ability and understanding to implement an environmental management system which in turn will aid organizations in facilitating their transition to operate in a low carbon economy. By using real world case studies, this text positions EMS as a core and critical management tool and a key requirement for businesses' long-term survival.
It provides fundamental building blocks to implement an environmental management system and clearly illustrates how it can be positioned within an organization to deliver innovative products and services to compete in a low carbon economy. The book introduces a set of dimensions which can be used to describe structured products, such as, movement, number of names, number of assets, path dependency, etc.
It also introduces most commonly traded exotic options in details. The book also discusses key features of each exotic option which can be used to develop structured products and cover their pricing models and when to issue products that contain such exotic options. This book contains several case studies about how to use the models or techniques to price and hedge risks. Entrepreneurial Marketing focuses on special challenges faced by entrepreneurial businesses: new marketing methods for new products hitting the market.
Selected Table of Contents: 1. Using marketing to create new business with radically new product ideas 2. Identifying an application and market 3. Attracting your first customers 4. Competitive and market considerations 5. Segmentation and positioning 6. Understanding the importance of marketing activities 7. Developing marketing and sales 8. The sales side of customer development 9. This book will teach those in public, private and third sectors to plan their projects and programmes with the same kind of discipline that is applied to capital investments.
The book addresses the issues of effective planning and stakeholder engagement, result tracking, and opportunities to address and remove barriers, all in order to identify where improvements can be made and thus enhancing the potential for achieving results. Robert J. This practical textbook mixes theory with application throughout - employing a variety of case studies and examples to render the topic both accessible and memorable. The result is a resource that will help lecturers teaching management skills and students keen to develop their financial services understanding. Wibbeke and Sarah McArthur The second edition of this bestselling textbook has been updated with a synopsis of the latest changes in the fields of intercultural communication and leadership development.
This includes new benchmark case studies from some of the world's foremost companies; updates on previous cases; a wealth of proven guidelines, tools, and models; and two new chapters focusing on the influence of gender and technology on culture and leadership. This book is essential reading for researchers, graduate students, and undergraduates interested in the areas of management studies, human resource management, and organizational studies, among others.
Weaving together themes from economics, history, philosophy and law, Global Capitalism, Culture, and Ethics allows the reader to appreciate globalization from multiple perspectives. Its theoretical cogency and uncompromising clarity make it a rewarding read for students interested in issues of ethics and globalization.
Adrian Sargeant, Plymouth University, UK and Elaine Jay, Freelance specialist in individual fundraising, UK This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention.
Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising. This is a clear, problem-solving guide that no fundraising student or professional should be without. Over the past decade much attention has been paid to the apparent differences in workplace attitudes and behaviours across generations. There has been some concern in academic circles about the validity of the notion of generations and the evidence base that supports it. Generational Diversity at Work: New Research Perspectives presents and discusses research into generational diversity that adopts a range of new theoretical perspectives or methodological approaches.
This book is designed as a first step in addressing the need to critically examine the theoretical and empirical basis for generational differences and to provide some new empirical data in this area. This book provides a window into the economic, political, cultural, geographical, and technological environments that affect entrepreneurs as they exploit opportunities and create value in economies across the world. Kshetri explores global variations in entrepreneurship due to both practical factors economic, political, cultural, and more and theoretical factors the concepts and indicators that impact entrepreneurship differently.
With case studies at the end of each chapter, as well as integrative cases, online data resources, and international business planning support, Global Entrepreneurship is a valuable resource for any student or entrepreneur operating in the global economy. An essential read for anyone interested in organizational studies, especially discourse, work psychology and communication, this text fills the gap in the literature on the latent and informal aspects of organizational discourse.
Examining gossip, it argues that gossip shapes and constitutes meaning for individuals, groups and organizations making it an important aspect of organizations and the experience of working life. Technology and Transaction Costs Joanne Oxley, University of Toronto, Canada Series: Routledge Library Editions: International Business International joint ventures and strategic alliances built on recent theoretical developments in Transaction Costs Economics TCE and the factors influencing the formation and governance of these alliances are examined in this analytical text.
By bringing rigorous empirical analysis to an arena which has largely been pursued through speculative and theoretical approaches, this book will prove to be an insightful contribution to international business, strategy, and economics.
The authors focus on intra-firm relations, internal diversity within varieties of capitalsm, and the uneven and experimental nature of systemic change, all the while employing an impressive level of theoretical rigor and empirical evidence. For those interested in contemporary developments in institutional theory, the relationship between regulation and practice, and in innovation and continuity in HRM, this book is a valuable resource.
The Singaporean Experience Siok Kuan Tambyah and Soo Jiuan Tan This book aims to provide a comprehensive reference for academics, practitioners, policy makers, researchers, and students who are interested in the subject of happiness and wellbeing in Singapore. It focuses on the well-being of Singaporeans and details the findings of a large-scale survey on the values and lifestyles of Singapore residents in Piotr Zientara, University of Gdansk, Poland Series: Routledge Studies in Employment and Work Relations in Context Human Resource Management in Emerging Economies explores — by means of qualitative and quantitative research methods — the problematics of human resource management in post-communist emerging economies.
The book adopts a multidisciplinary perspective, referring to theories and concepts associated with management, economics, occupational psychology and sociology, and contextualizes the discussion with a politico-historical background. The author investigates the value of knowledge and the question of innovation management in a fully commercial environment for a technology company. Peter A. The authors present complex theoretical models and scientific findings in an accessible and relevant way for students, scholars, and practitioners - in the context of the strategic decisions that executives are forced to make on a regular basis.
This exciting new edition features an updated literature review, coverage of the latest challenges to HR strategy, new mini-cases, discussion questions, additional examples, and an emphasis on the strategic implications of the research. James J. This book was originally published as a special issue of Journal of Asia Pacific Economy. Revolution or Rhetoric? Edited by V H Kirpalani Series: Routledge Library Editions: International Business The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations.
An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies. Markets, Transactions and Financial Management Edited by Harvey A Poniachek Series: Routledge Library Editions: International Business This thorough, comprehensive introduction to international financial management provides an expert guide to the workings of international capital markets, the financing of international business, the complexities of international taxation and the use of financial instruments such as swaps and options.
Written by professionals, the book guides the reader through each key topic, targeting the issues underpinning successful financial strategy in the global markets of the s. This book was published as a special issue of Asia Pacific Business Review. Exploration of this domain discusses possibilities for theory revision or development as well as providing information about an under-researched segment of companies.
Christopher Nobes, Royal Holloway, University of London, UK Series: Routledge Studies in Accounting With the growing integration of the international economy, the need for established systems of classification in financial reporting becomes ever more important. Chris Nobes asks whether classification is possible, or even useful, and offers a critical analysis of the current attempts to discern an order in the variety of accounting practices. Revised and updated to reflect the post-IFRS era, this book will be of interest to academics, postgraduates and undergraduates in international accounting, accounting theory and to international accounting professionals.
It introduces the different elements of the international marketing mix and sets these in context. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues. A Strategic Approach to World Markets Simon Majaro Series: Routledge Library Editions: International Business Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis.
It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Jane Thostrup Jagd, A. Moller - Maersk Group This book is written by an experienced compliance officer with years of experience in reporting CSR and provides an easy-to-follow guide for practitioners and students, including a chapter showing how investors can integrate CSR in their quantified analysis of investment-opportunities, formulas, conversion standards and CSR note tables which enable the book to be used as a practical handbook as well as in the classroom.
John H Dunning Series: Routledge Library Editions: International Business The book provides a balanced discussion of major themes such as the development of modern theories of international production; the impact of the MNE on the nation-state and the structure of the international market; the response of governments and the appropriate framework for policy measures; and the historical context and likely future of the MNE. It also examines key aspects of Japanese multinationals and discusses how they are developing their global strategies and how they are managing their local workforces.
Topics covered include relations with suppliers, governments and competitors, leadership patterns and business philosophy. Autobiographical Accounts by Leading Systems and Complexity Thinkers Edited by Alfonso Montuori, California Institute of Integral Studies, USA In this edited collection, the new science of complexity is explained and illustrated through the journeys of 9 leading scholars who have applied it in fields such as psychology, social change, Buddhism, creativity, and future studies.
This book was originally published as a special issue of World Futures. Combining HRM theory and practice with current debates in critical management and industrial relations, this book, focusing on civil aviation pilots and the peculiar challenge that they present for management, uses original research to offer conclusions on the sphere of the management of human resources in general, union-management relationship and the experience of work.
Alexander Styhre, University of Gothenburg, Sweden Series: Routledge Studies in Management, Organizations and Society This book examines the consequences of neoliberalism for management thinking and practice. Managerial practices in organizations are fundamentally affected by a political agenda emphasizing competition and innovation. Concepts such as auditing, corporate social responsibility, shareholder value, and boundariless careers are some examples of managerial terms and frameworks that are inextricably entangled with the neoliberal agenda.
This book demonstrates where neoliberal thinking has served to rearticulate managerial practice, including in the areas of corporate governance, human resource management, and regulatory control of organizations. Management Research: Applying the Principles combines diversity of coverage with a singularity of purpose: to help students complete their research project to a rigorous standard.
Edited by Bas A. This volume shows how a focus on the management and organization of temporary agency work can be helpful to see possibilities and pitfalls for the use of temporary employment. Its particular uniqueness lies in the empirical variety of local case studies and the way in which these are related to wider policy aims, ideological shifts, and the dynamics of organizational practice.
Marc Jegers, Vrije University, Belgium Series: Routledge Studies in the Management of Voluntary and Non-Profit Organizations The first book to bring together the microeconomic insights on the functioning of non-profit organizations, complementing the wide range of books on the management of non-profit organizations by focusing on both theoretical and empirical work. But how appropriate are these ideas, tools, and techniques for non-governmental development organizations NGOs , and how much does geographic context matter?
Examining the current debate on aid effectiveness and the role of NGOs in contributing to it, this book highlights the critical importance of understanding how the global and the local interact to increase aid efficacy and develop more culturally astute ways of managing NGOs. Edited by Christopher A Bartlett, Yves Doz and Gunnar Hedlund Series: Routledge Library Editions: International Business This volume assesses the situation for multinationals at the beginning of the s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management.
Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. A thorough understanding of the adjustment of expatriates to their new environment is critical not only for selection and preparation of potential expatriates, but also for the management of expatriate performance. This book summarizes and extends what is known about the topic of expatriate management and adjustment, presenting a new approach to the adjustment process and offering guidance for researchers and practitioners alike.
Edited by Patrick E. Sherry, University of Notre Dame, USA Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
It explores the essence and principles relating to managing these risks and provides the framework and multi-goal model groups for managing such risks. The book will contribute significantly to the growing body of knowledge concerning the theory of managing supply chains. With special reference to retailing Ross Davies Series: Routledge Library Editions: Retailing and Distribution This book is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls.
It unites a wide variety of theories and techniques to the practical problems confronting businessmen and planners and draws together the findings of a vast research literature on the geography of retailing. Extensive comparisons are drawn between conditions in North America and Western Europe. Edited by Gordon Foxall First Published in Per Lind, Uppsala University, Sweden Series: Routledge Advances in Management and Business Studies Monitoring Business Performance — Models, Methods and Tools elucidates how the assumptions and perceptions that guide performance assessment are often based on models that are poor interpretations and descriptions of reality.
The author scrutinizes the models underlying a number of well-known business methods and tools, and sheds light on the assumptions and subjective perceptions that undermine their effectiveness. This singular book offers a unique criticism of accepting business models without questioning their relevance and applicability.
Worldwide Cases Luiz Moutinho, University of Glasgow, UK The case study method has been one of the most effective teaching tools in business management education. Orange, Claudia. The Treaty of Waitangi. Renwick, William ed. Sovereignty and Indigenous Rights. The Treaty of Waitangi in International Contexts. Wellington: Victoria University Press.
Shirres, Michael P. Te Tangata: the human person. Auckland, Accent Publications. The academic essay is a specialist form of writing, which offers arguments, for or against a proposition, or hypothesis, as means of developing, testing and validating theory. Theories are developed through hypotheses, e.
This hypothesis can be tested and proved, and helps us to understand the mechanics of gravity. Thus, theories help extend our understanding the world. Essays can be descriptive describe what something is like , or prescriptive explain what something should be like. They are used to answer, or pose, questions. For the academic community the essay is a means of conveying the findings of research in an internationally recognised format.
Essays must be rigorous to be acceptable to peers of the researcher, who evaluate that research and its findings. Oral tradition, if published in a written format, or recorded as audio or video, is still considered secondary data, collected and curated by someone else. Then, one needs to outline the methodology method or means used to collect the data. This enables the study to be replicated and ensures that research is rigorous. There are numerous examples of dubious research findings, which were later proven to be false or outrageous, either because the methodology was not rigorous or the researcher misrepresented their findings to promote their particular perspective.
To answer essay questions you should begin with a survey of the relevant literature secondary data. We provide an extensive list of readings, which will be of value for each assignment, but it is strongly recommended that students extend their knowledge of written resources relating to these topics by making use of the libraries on and off campus. It is predominantly from the literature that the information, data and evidence will be found to support your conclusions and answers.
Plagiarism is a form of cheating. In coursework assignments submitted for marking, plagiarism can occur if you use the work and ideas of others without explicit acknowledgment. Upon reasonable request, students may be required to provide an electronic version of their work for computerised review. The way of avoiding plagiarism is to reference your work properly.
If you are in doubt about how to reference properly, ask someone — your lecturers, tutors and the Student Learning Centre are good places to start. The document Guidelines: Conduct of Coursework provides further advice on how to avoid plagiarism. It can be found at: www. The penalties for plagiarism can be severe, including losing some or all of the marks for the assignment. Contact us. Ask Auckland. Associate Professor. In addition to these neighboring fields in management studies, there is also a considerable debate on CSR in journals in p.
Beyond the world of academic journal publishing, it is also worth noting that we have lately witnessed a growing number of edited collections on key topics in CSR. While this Oxford Handbook of Corporate Social Responsibility for the first time attempts to take stock of the entire debate, similar efforts have been undertaken in specific topics of CSR, such as stakeholder management Andriof et al. In a similar category, we should also mention the books in the series Research in Corporate Social Performance and Policy JAI Press, started in , which for many years published some of the key contributions to the CSR literature.
An important indicator of the institutionalization of CSR can also be seen in the growing number of conferences and learned societies interested in CSR. More focused on business ethics is the International Society for Business, Ethics and Economics ISBEE , which understands itself as a global organization, and hosts a large international conference every four years in a different continent. Traditionally, CSR research has often been established at universities in special units, centers, or institutes.
The growth in interest in CSR globally is reflected by a considerable surge in new research units dedicated to CSR at many universities in Europe e. Relatedly, many of those who contribute to the CSR research are educators, and mainly business or management school educators. As Windsor Chapter 22 outlines, there has been considerable debate about the general role of business school education for responsible management and about the status and nature of CSR education therein.
Notwithstanding earlier claims of an intellectual bias against business ethics in business schools e. Hosmer, , there is some evidence of a greater interest in consolidating the CSR field in at least certain business schools around the world as presented by the Beyond Grey Pinstripes reports World Resources Institute, various years. However, the focus remains quite heterogeneous. Programs and modules described as CSR were offered under a range of labels including business ethics, CSR, environmental management, and sustainable development. All of this points to a burgeoning and multifaceted field of scholarship.
Our tasks in this book are to try and provide a comprehensive overview of this field, offer ways of navigating through the academic terrain of corporate social responsibility, and set out some markers for where we are, where we have come from, and where we are going as academics working in the field. The range of contributions and the variety of backgrounds of the contributors to this volume provide an impressive overview of the debate on CSR. First, there are a number of contributors who count among the main voices in CSR and p.
Among these are Archie Carroll, Tom Dunfee, Bill Frederick , and David Vogel , who for the last four decades have published on CSR and who, among others, can be considered among the most longstanding contributors to this area of research. Besides these leading voices, the authors brought together in this volume also showcase the breadth and variety of disciplinary backgrounds which are necessary to understand CSR. This pertains, first, to management or business studies as a discipline itself, where CSR cuts across all the usual specializations—as such, this volume brings together perspectives from accounting, business ethics, critical management, finance, international business, marketing, organizational theory, strategy, and sustainability.
As we have already noted, there has also always been a lively debate on the role and responsibilities of business in neighboring disciplines. This volume therefore reflects the interdisciplinary nature of the subject of CSR and brings together perspectives from a large variety of social sciences, most notably cultural studies, economics, international relations, law, philosophy, politics, and sociology. It has often been argued that CSR is an essentially American idea that reflects a specific understanding of the role of markets, governments, business, and civil society.
As this is certainly true with regard to the origins of the CSR debate, it does not come as a surprise that the majority of contributions in this volume are authored by scholars based at academic institutions in the United States. The book is structured into seven substantive parts. These have varied over time, by academic discipline, and among national business systems.
The purpose of this part is therefore to provide an overview of these different perspectives and to explain how they relate to, complement, or challenge one another. In Chapter 2 Archie Carroll provides a comprehensive historical overview of the main practices and ideas in CSR over the last 50 years. In fact, this literature is one of the most developed areas in CSR and has led to a debate around the social and financial performance of the corporation and ways in which these can be measured and managed—which is the focus of Chapter 5 by Marc Orlitzky.
Even where there is agreement about the meaning of CSR, its application and scope are often contested in both normative and empirical terms. Conspicuously, one of the key features of CSR has always been its contested nature. Even at the early stages of its emergence as a business practice in the United States it solicited the most heated antagonism and venomous critique, illustrated most famously by Milton Friedman's landmark newspaper article as well as, more recently, a skeptical survey on CSR in The Economist in Crook, Chapter 7 by Gerry Hanlon provides an overview of the latter debate, highlighting, for example, elements of the Marxist critique of CSR.
All told, these critiques offer some serious challenges to the CSR field, although the conclusions reached by each of the contributors differ as to their degree of optimism or pessimism regarding its potential. Part IV turns to the multifaceted arena in which CSR is enacted by corporations and provides a detailed analysis of the key actors and their roles in driving CSR. Chapter 11 by Lloyd Kurtz looks at shareholder activism and the industry that has emerged around socially responsible investment, which has put pressure on publicly listed companies to comply with basic ethical and social standards.
In a similar vein, Chapter 12 by Craig Smith surveys the potential and limits of consumers in demanding socially responsible behavior through their decisions at the checkout. Thus, it is rather difficult to establish a distinct set of management concepts, tools, and areas which are unique to CSR as such. There are however some aspects of management where CSR might arguably claim to provide a distinct contribution to the arsenal of management concepts and tools.
The discussion in Part V then starts with the area of corporate governance, where CSR thinking has arguably had the biggest impact. Tom Dunfee in Chapter 15 provides a basic understanding of stakeholder thinking, arguably one of the very few theoretical frameworks generated by the CSR literature itself, to explore the management challenges of CSR.
Andrew Millington in Chapter 16 then provides a comprehensive overview of one of the main areas where CSR issues have impacted upon firms across the globe, namely the supply chain. Probably one of the most distinct management areas which CSR can claim to have created over the last years is the area of social and environmental accounting.
Part VI turns attention to this arena. First, in Chapter 18 Andreas Scherer and Guido Palazzo analyze the advent of globalization and delineate its impact on the corporation and its social responsibilities. They suggest that the corporation, as a responsible actor at the global level, positions business next to governments and NGOs in the arena of global governance. Chapter 19 by David Levy and Rami Kaplan provides a basic understanding of this critical issue by providing theoretical perspectives, mostly drawn from politics and international relations, to understand the new challenges for the corporate world at the global level.
As we argued above, the main debate on CSR over the last 50 years has been strongly focused on North America, but the more recent attention to its global diffusion suggests the need to understand CSR in comparative perspective.
Thus, in Chapter 20 , Cynthia Williams and Ruth Aguilera go on to explore how CSR can reflect wider national business and governance systems, such as market structures and rules, institutional norms, and respective responsibilities of governments, corporations and other social actors. A particularly exposed role, most notably for multinational corporations from the global north, is emerging for corporations in developing countries. Wayne Visser maps out the crucial role and responsibilities for business in fighting poverty and acting responsibly in developing countries in Chapter While the area of CSR is mature enough to warrant the effort of a comprehensive overview in the Oxford Handbook series, it is still a relatively young and currently a very dynamic area.
The final part invites the reader to share some p. This pertains, first of all, to its role as an established element in the curriculum of business education. The book closes with some conclusions by the editors. This Handbook is an attempt to try and make sense of these interweaving, yet disparate strands of literature in so far as they help us to understand the messy and multifaceted reality of CSR.
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We do not seek as much as to clear up the confusion that characterizes the field, but more to identify the core areas of research activity and establish the key themes, arguments, and findings that may be relevant to those areas. The book is intended to be a milestone in setting out where the CSR literature has come from, and where it is or could be going to in order to provide some kind of coherent overview or orientation for scholars working in the field. Andriof, J. Sheffield: Greenleaf. Find this resource:. London: Context.